It is very costly to assume that property buyers have a vision for how they would set up their furniture in a new home. Often, once buyers decide that they love the location and layout of a home, they then begin to do another walk through trying to imagine how their own furniture will fit inside spaces that suddenly seem inadequate. Or conversely, buyers become overwhelmed by new spaces they will have to fill with new furniture they have to buy on top of paying for the house. Their vision becomes clouded and confused and that’s why…
Staging Spaces Inside & Out Clarifies What Is Possible
When a home is staged properly, it clearly demonstrates to buyers what is possible for their way of living. They begin to see themselves living in the home and being able to substitute their own pos-sessions in place of yours. The dream of making it their own home becomes more of a reality as they continue to contemplate making an offer and get more emotionally attached.
Maximize Open Space & Flow
Personal tastes vary greatly. The most important goal in staging a property is to maximize the feeling of open spaces and easy flow. There’s nothing worse than having a buyer walk through your space while bumping into personal items and getting a sense of clutter. Even in small spaces, it’s possible to enhance the flow. It’s best to imagine a walk through from room to room with the goal of making it easy for several people at a time to pass through together. This simulates an actual walk through with real estate agents and multiple buyers.
Professional Staging = Beneficial vs. Personal Staging = Essential
While it’s always best to use our professional staging company, it’s still possible and important to stage your home yourself. Start by thinking that less is more. Once you’ve made the decision to move, you’ll have to begin to remove items of personal attachment. Such items, while interesting to buyers who are naturally curious about other people’s lives, are distractions that keep buyers from focusing on the benefits of the property and beginning to picture themselves in the home. The best approach is to think like a developer who builds a new construction property and neutralizes the palette for the next person’s vision.
We realize that staging your property can appear to be a big job. That is why we have partnered with professional home stagers, so please contact us to arrange for an in home consultation on how to stage your property.
Once your home is properly staged, the next step is learning how we effectively market your property in course module #4.